Excell - Dealer Group
Our content writing helped Excell reach a wider audience and increase
Our Client
​Excell are a buying group for dealers in the foodservice industry, Dealers can join and receive discounts from being part of the buying group, among other benefits. Founded in 1995, the Excell Foodservice Equipment Dealer Network is a premier nationwide network of foodservice equipment distributors: both independent restaurant supply dealers and commercial kitchen equipment vendors. The members of our restaurant equipment buying group are marketplace leaders who constantly strive to provide solutions and service the needs of end-users.
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100% Increase In Leads
100% Increase In Leads
100% Increase In Leads
GETTING STARTED
The Challenge
Working with the management team at Excell, our teams swiftly identified their overall goal which was to attract new dealers who are not part of any other buying group. Our team quickly identified the difficulties involved in finding the right people to target, and overcame this by implementing a solid strategy.
WHAT WE DID
Our Strategy
Our marketing strategy started with finding dealers who are not part of any other buying groups. From this initial research, we created a marketing list for Excell, which meant that we could create content for these businesses and drive sales via email.
PERFORMANCE
The Results
We helped this foodservice buying group tailor their brand messaging to help potential joining businesses understand the importance of their services. We wrote and published an article on creating a strong company culture and bulked out the content on their website even more to help them grow their business.